The Confessional: Saira Sow
Saira Sow, Paris | Besides living in one of the world’s life lines, this MTV taste-maker taps her feet to a pop cultural beat. Being one of the network’s Exec for their African division definitely is a perfect fit for this woman of the world. Answers from a Parisian Social Butterfly. Ouh là là!
You live in
Music is universal. If it only had one Ambassador, who would it be? Bob Marley. But an Ambassador has a team so it would be Alicia Keys, M’bilia Bel (Congolese artist), Jay-Z and….ok ok, I’m done.
How has the West’s pop cultural obsession influenced
I wish books by African writers and poets were mandatory reads in schools all over the World. Name three books that should be on the curriculum. Only three? Les frasques d’Ebinto by Amadou Koné, L’Afrique Noire pré-coloniale by Cheikh Anta Diop and Johnny Chien Méchant by Emmanuel Dongala.
I think your former Prime Minister Dominique de Villepin and I would make a perfect couple. Who, in your eyes, is the embodiment of French seduction & charm? Ouh là là! Harry Roselmack of course and also Guillaume Canet (the French actor and director). Both of them are really talented at what they do.
I’m starting a petition to have “Quick” franchises in
What turns you off? The arrogance of the French government…no words! Ignorance. Hypocrisy.
What is your favourite curse word? Damn (because of Jack Bauer…sorry!).
What has to stop? 1. Treating African people with disdain (French president’s speech in
If Heaven exists, what would you like to hear God say when you arrive at the Pearly Gates? Don’t worry, you did your best. We’ll have a talk later but for now, there are some people you need to meet…
You are in front of 90 000 screaming & adoring fans at Wembley Stadium. What song are you belting out? I won’t, it’s too scary. They could definitely not be there for me so I would call my girl Alicia Keys to do the show and run away!! I really don’t know how to sing, so it seems like a nightmare for me!
On a deserted island, what do you bring besides your I-Phone and your Amex? Euh …books, magazines, beach clothing, two knifes, some rice and Maggi liquid seasoning. Fish, coconut…almost
What entity or person is most in need of a new PR campaign? Oops! I can’t say…I’m dealing with them!
When will I see you next? Not in