The Confessional: Fady Atallah

Fady Atallah, Montréal | He’s one of the master minds behind Bluesponge, a creative interactive production studio. The sanitized description doesn’t do the Company justice but the countless awards it has won, do. This very cool nerd has traveled the world preaching the Bluesponge gospel and behind the CEO façade hides an epicurean, a notorious prankster and a romantic. The Quiet Genius speaks out.

You’re one of the most cynical people I know when it comes to trends and Pop Culture. I can’t believe you agreed to do this questionnaire. Are you getting soft? I know. I’m hoping many people will read this to know how much I do. That’s actually the contradiction of pop culture I hate to be stuck in.

Your company Bluesponge is a pillar in new media, new technology, wireless this & wireless that. Don’t you think there’s something dangerous – for our Society – about always being connected and always being reachable? True but people seem to be always asking for more. I guess the pendulum has to go to one extreme before getting back to a normal balance. Isn’t this what is happening now to Facebook and social media in general?

You’re of Lebanese origin. The Middle East is in desperate need of a new PR campaign which includes educating the West. What are your geopolitical predictions for the region? The region is a total mess. It’s definitely not in my nature to be gloomy but in 25 years of being somewhat awake to this, it’s the first time I feel the doom settling in for a long time to come. So I’m not sure what the PR campaign should be about.

What turns you off? Arrogant ignorance. Exactly what has led to the situation mentioned above.

What is your favourite curse word? These days, “ta race!” and “idiotic”.

What has pleasantly surprised you in the past two weeks? How people can still be excited about participation in causes that they care about. See http://www.thing-a-day.com

What has to stop? Pop culture and plastic bags.

If Heaven exists, what would you like to hear God say when you arrive at the Pearly Gates? I don’t think I’ll ever get there.

You are in front of 90 000 screaming & adoring fans at Wembley Stadium. What song are you belting out? “I want to be break free”, in a Freddy Mercury outfit and of course, attitude.

On a deserted island, what do you bring besides your Blackberry, your I-Pod & your Amex? First of all, it would be an iPhone. Blackberry and iPod are so 6 months ago. Then it would be my woman. She can fulfil all the needs in that context.

What do you wish women knew about men? That the link we maintain with our cousin monkey is totally natural to us and we don’t want to break it.

When will I see you next? Somewhere on the beach?

Experience more: www.bluesponge.com