MILAGRO

spanish for "miracle"
1. A marvellous event manifesting a supernatural act of a divine agent.

de l'espagnol pour "miracle", n.m.
1. Phénomène répute contraire aux lois de la nature et attribué à l'intervention divine.

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Category: Project

Citi Bike Twitter Photo

PBSC Urban Solutions (Bike-sharing / Vélos Libre-Service)

January 9th, 2015 by Martine St-Victor

MANDATES :: Communication strategy. Media Relations. The Montréal-based company is the engineer behind the public bike-sharing scheme found in 19 cities all over the world. From New York to London. Melbourne to Guadalajara. San Fran to Chicago. CITY :: Montréal. PARTIAL MEDIA COVERAGE :: The New York Times Journal Les Affaires La Presse / Business [...]

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Tour Haïti

September 20th, 2014 by Martine St-Victor

MANDATES :: Communication strategy. Rebranding. Public and Media Relations. Tour Haïti is a travel conciergerie. For over 10 years, TH has mastered the Art of the tailor-made voyage. From fetching you at the airport to booking your accommodations, they will build you an itinerary based on what you fancy. Yoga? Biking? Food? Culture? Farniente? They [...]

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Logo Evasion

Mon Israël – Sur/Network Evasion

July 11th, 2014 by Martine St-Victor

MANDATES :: Executive Producer. Via I-Vision Productions, Martine is executive producer of “Mon Israël”. “Mon Israël” is a 13-hour series (13 X 1-hour episodes) of Israël, beyond the headlines. The show follows various individuals who reflect the social quilt of the Holy Land. Far from the politics, we examine the beauty of the country and [...]

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Montréal En Lumière – Haïti

July 1st, 2014 by Martine St-Victor

MANDATES :: Instigator. Communication strategy. Public and Media Relations. Montréal en Lumière is, with its 900 000 visitors, one of the world’s biggest winter festivals. With is culinary chapter, it salutes each year cuisine from a chosen country, In 2014, that country was Haiti. CITIES :: Montréal. MEDIA COVERAGE :: Haiti’s participation through the media, [...]

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Tropic 1

Tropicana, Unplugged.

December 28th, 2013 by Martine St-Victor

MANDATES :: Communication strategy. Public and Media Relations. The legendary music group Tropicana d’Haiti celebrated its 50th anniversary in 2013. The milestone was celebrated with much fanfare and various protocol activities. We thought they should do something different: an unplugged lunch-hour performance, smack-middle of downtown Montreal, smack middle of a shopping mall. Pow! CITY :: [...]

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Ludia-Fremantlemedia-logos

Ludia (a Freemantle Company).

December 28th, 2013 by Martine St-Victor

MANDATES :: Communication strategy. Media & VIP Relations. Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Ludia’s innovative and high-quality product portfolio consists of original and branded properties including, Are You Smarter Than A 5th Grader?®, Family Feud®, Jurassic Park, Press Your Luck®, The Price Is Right®, Where’s Waldo?® and Who Wants [...]

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E509 Logo Marron Novembre

Epicuria 509

November 22nd, 2013 by Martine St-Victor

    MANDATE :: Creation. Well, let’s not beat around the bush: we love food and the way to our hearts is through our stomachs. Epicuria 509 (Haiti’s area code) was created to discover the country via its gastronomy. Restaurants, Chefs, ingredients from le terroir, recipes. From one city to another as each region has [...]

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Rachid PDA JPR

HaHaHaiti 2013 :: Festival Juste Pour Rire /Just For Laughs

July 29th, 2013 by Martine St-Victor

MANDATES :: For the 2013 edition: Communication strategy. Public and Media Relations. HaHaHaiti is the brainchild of the Just For Laughs festival and of École Nationale de l’humour. The show, which starred Quebec & Haiti stand-up comics, raised funds to an eventual École Nationale de l’humour in Haiti. CITIES :: Montréal. MEDIA COVERAGE :: Via [...]

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logo HabJo

Habitation Jouissant :: Boutique-Hotel De Luxe

April 6th, 2013 by Martine St-Victor

MANDATES :: Communication strategy. Public, Media and VIP Relations. HabJo, as it is affectionately called, is a jewel in Cap-Haitien, Haiti. A former private home reconverted into a luxury hotel, it offers all you need to experience the Antilles at its best. Farniente! CITIES :: Cap-Haitien, Haiti. PARTIAL MEDIA COVERAGE :: Vignette of HabJo

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Stephanie Villedrouin Notable

Stéphanie Villedrouin :: Ministre du Tourisme/Tourism Minister, Haiti.

February 26th, 2013 by Martine St-Victor

MANDATES :: Communication strategy. Media Relations. Minsiter Villedrouin is part of the newly formed Haitian Government. As Tourism Minister, her vision is helping the rebranding-of-Haiti movement. On her recent visit to Montreal, we planned her introduction to Canadian media. Furthermore, and as of April 2013, Martine was appointed as Communication Strategist to the Cabinet. While [...]

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NewKanaval

Fondation Kanpe :: Kanpe Kanaval Avec Arcade Fire

February 26th, 2013 by Martine St-Victor

MANDATES :: Communication strategy. Public and Media Relations. The Kanpe Foundation is not your typical NGO. Co-founded by Arcade Fire’s Régine Chassagne and politician Dominique Anglade, it helps rebuild Haiti, village by village. In 2013, the Foundation held its first Kanaval: a swanky carnavalesque fundraising event, with Arcade Fire and with the tastes and colors [...]

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Isabelle_Racicot_for MLG

Isabelle Racicot ::

February 26th, 2013 by Martine St-Victor

MANDATES :: Brand Consulting. TV host. Radio host. Heiress to the OprahThrone. Isabelle is on your screens and in your ears. Perfectly bilingual, this ultimate Montrealer embodies sass and Art de Vivre. CITIES :: Wherever Oprah’s network is broadcasted. PARTIAL MEDIA COVERAGE :: The Montreal Gazette The Montreal Gazette Light A Spark Foundation Behind-the-scenes of [...]

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Je Love Haiti

January 22nd, 2013 by Martine St-Victor

Martine created the Je Love Haiti soirée to focus on what works in Haiti and not on what’s broken. The cocktail is a celebration of Haitian gastronomy via produits du terroir, tourism and all-things Haiti. Je Love Haiti has become a movement: from a popular hashtag on social media to a tee-shirt line. Dans la [...]

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AC 75 Logo

Air Canada & Spafax

September 27th, 2012 by Martine St-Victor

MANDATE :: Digital PR. Spafax is a custom marketing agency. Amongst its clients: British Airways, Mercedes-Benz and Air Canada. To celebrate the latter’s 75th anniversary, Spafax produced a spectacular edition of enRoute and a series of new web initiatives including a superb timeline. Milagro had the national mandate which it shared with Pennant Media Group [...]

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i logo

Productions i-Vision

August 25th, 2012 by Martine St-Victor

MANDATE :: TV Production. Martine produces content for television. CITY :: On a TV screen near you. Current Production :: “MON ISRAËL”,broadcasted on Évasion network MANDATS :: Productions TV Martine a co-signée la production de l’émission “Mon Israēl”, diffusée sur la chaîne Évasion. VILLE :: Sur votre écran de télévision. PRODUCTIONS DIFFUSÈE :: “MON ISRAËL, [...]

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logo m0851

m0851

August 13th, 2012 by Martine St-Victor

MANDATE :: Media & VIP relations. Media & VIP Relations alongside The Leisa Lee Group and Agence Katia for the luxury brand’s 25th anniversary. CITY :: Everywhere people have taste. PARTIAL MEDIA COVERAGE :: La Presse Hollywood PQ

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HerbyMoreau_Nuits-dAfrique2-200x300

HERBY MOREAU ::

March 26th, 2012 by Martine St-Victor

MANDATES :: Brand Consulting. Journalist. Frequent-Flyer. Star Whisperer. As Herby Moreau hops from one premiere to another, the brands he partners with are as important as the celebs he interviews. We help with that. CITIES :: Anywhere that’s fabulous. PARTIAL MEDIA COVERAGE :: The Montreal Gazette AskMen Trailer for District V MANDATS :: Consulting. Journaliste. [...]

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Huff Po Canada

THE HUFFINGTON POST

February 8th, 2012 by Martine St-Victor

The Huffington Post has now made it to the great White North. MANDATES :: Martine blogs for both the Québec & Canada versions of Huff Po. CITIES :: Double-u, double-u, double-u. POSTS :: Here (Québec edition). MANDATS :: Bloggeuse. Le Huffington Post est maintenant au pays du sirop d’érable. Martine signe des billets pour les [...]

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QSM-EnfantsBolduc

Les Enfants De La Bolduc

November 28th, 2011 by Martine St-Victor

MANDATE :: Communication strategy & media relations. La Bolduc is a true Canadian icon. Thanks to 8 contemporary artists, this musical & interactive project revisits her heritage. This in not your grand-daddy’s La Bolduc. Spankin’ new Apple app CITY :: Triple double-u. PARTIAL MEDIA COVERAGE :: MSN Le Devoir “Cliquez”, TV5 MANDATS :: Stratégie de [...]

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BRASSERIE LES ENFANTS TERRIBLES

October 31st, 2011 by Martine St-Victor

MANDATE :: Communication strategy & media relations. Not even 5 years old and this oh-so-cool spot for boulevardiers is already on its way to becoming an Institution. The food, the Chef, the ambiance … it’s all there. CITY :: Montréal PARTIAL MEDIA COVERAGE :: In La Presse The Montreal Gazette Nightlife Magazine MANDATS :: Stratégie [...]

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KngFu Logo

KNGFU

October 28th, 2011 by Martine St-Victor

Impossible today to have a concept that doesn’t translate to the web. KngFu is an award winning web-identity agency. They are creators, the Bruce Lees of the Internet and well, a fun bunch. MANDATES :: Communication strategy and media relations. CITIES :: Double-u, double-u, double-u. WHAT KNGFU HAS DONE :: Café de Flore (The film) [...]

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zieuter187

ZIEUTER.TV

September 27th, 2011 by Martine St-Victor

MANDATES :: New media PR, Online communication strategy. Zieuter.TV is an award-winning web-series. CITIES :: Double-u, double-u, double-u. PARTIAL MEDIA COVERAGE :: Cyberpresse.ca Canoe.ca Radio-Canada.ca MANDATS :: RP nouveaux médias, stratégie de communication en-ligne. Récipiendaire d’un prix Gémeaux, Zieuter.TV est une web-série. VILLES :: Double-v, double-v, double-v. COUVERTURE DE PRESSE PARTIELLE :: Cyberpresse.ca Canoe.ca Radio-Canada.ca

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JUST FOR LAUGHS FESTIVAL

July 25th, 2011 by Martine St-Victor

MANDATE :: Summer 2011 & Summer 2012 ::: Martine was Senior Publicist insuring press coverage & handling media relations for such artists as Eric Stonestreet, John Oliver, Caroline Rhea, Mario Cantone, Alonzo Bodden & Colin Quinn. Oh, and did we mention? Oh, and P.S.: Just For Laughs is the world’s largest comedy festival. CITY :: [...]

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Time Mag Zuckerberg1

TIME MAGAZINE ::: TWEET-UP

February 28th, 2011 by Martine St-Victor

MANDATE :: Master of Ceremony, Brainchild . TIME Magazine, like every year, was to crowned its annual Person Of The Year. For a first time, they invited readers all over the world to put together tweet-ups to encourage a global conversation on the matter. We put a little shindig together to pick our Personality Of [...]

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ushertour

USHER ::: LA MOUCHE

December 6th, 2010 by Martine St-Victor

MANDATE :: The R & B superstar pleased over 16 000 fans in Montreal with an electrifying show at the Bell Centre. Afterwards, he was whisked away to an after-soirée event at fave nightclub La Mouche, where he was the guest of honour. We did the PR for the entourage-friendly event. CITY :: Montréal PARTIAL [...]

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Hommage à Michael Jackson

ANGEL DUST ::: AN HOMAGE TO MICHAEL JACKSONANGEL DUST ::: UN HOMMAGE À MICHAEL JACKSON

October 25th, 2010 by Martine St-Victor

MANDATE When Michael Jackson died, music label Angel Dust rallied Quebec artists and put together a splendid tribute to the King Of Pop.  We did the media relations for the event … and the moonwalk. CITY Montréal PARTIAL MEDIA COVERAGE La Presse RDI | Radio-Canada NRJ La Presse (Photos) MANDAT Quand Michael Jackson est mort, [...]

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Slim Williams launch Portfolio

SLIM WILLIAMS ::: PHI GROUP

October 25th, 2010 by Martine St-Victor

MANDATE :: Media relations for the album launch of singer Slim Williams. Slim is Montréal’s soul man.  Play him loud. CITIES :: Montréal, Ottawa. PARTIAL MEDIA COVERAGE :: HOUR Ottawa Start Musique Plus MANDAT :: Relations de presse pour le lancement de l’album de Slim Williams, le soul man de Montréal. VILLES :: Montréal, Ottawa. [...]

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Paris Match Portfolio 1

PARIS MATCH ::: MAGAZINE

October 25th, 2010 by Martine St-Victor

MANDATES :: Public Relations and Communication Strategy in Canada.  Où la la. CITIES :: Canadian. PARTIAL MEDIA COVERAGE :: “Gravel le matin”, Radio, Radio-Canada “24 heures en 60 Minutes, Radio-Canada Olivier Royant, Director of the magazine, on Radio-Canada Le Devoir MANDATS :: Relations publiques et stratégie de communication au Canada. VILLES :: Canadiennes. APERÇU DE [...]

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Reporters Sans Frontieres Michelle Bachelet Photo Victor Diaz Lamich

REPORTERS WITHOUT BORDERS ::: MICHELLE BACHELETREPORTERS SANS FRONTIÈRES ::: MICHELLE BACHELET

October 25th, 2010 by Martine St-Victor

MANDATE :: Reporters Without Borders awarded its Prix International du Courage Féminin to Michelle Bachelet, the former President of Chile. During her visit in Canada, Madame Bachelet received awards from the University of Ottawa, from the National Assembly and also visited Canada’s Parliement in Ottawa. We did her media relations during her visit and accompanied [...]

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Escada Portfolio

ESCADA

October 25th, 2010 by Martine St-Victor

MANDATE :: Famed fashion favourite Escada launched  its new collection by hosting a lunch & fashion show at their Montréal flagship store.  We were mandated by Toronto’s PR agency Building Blocks Communications. Fashion, baby. CITY :: Montréal. MANDAT :: À l’occasion de sa nouvelle collection, Escada, synonyme de luxe et de style,  offra à stylistes [...]

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Michel Martelly Photo Bernard Brault La Presse

MICHEL MARTELLY ::: PRESIDENTIAL CANDIDATE, HAÏTI MICHEL MARTELLY ::: CANDIDAT À LA PRÉSIDENCE, HAÏTI

October 25th, 2010 by Martine St-Victor

MANDATE :: Famed Haitian singer Michel Martelly became a Presidential candidate in the summer of 2010. Montréal has an important Haitian diaspora and Canada has always been a friend of Haïti. Martelly decided to address the Canadian media via a press conference and a media tour. We handled both. CITY :: Montréal. PARTIAL MEDIA COVERAGE [...]

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Mouna Andraos Portfolio

MOUNA ANDRAOS

October 25th, 2010 by Martine St-Victor

MANDATE :: Freshly back from a few years in New York, Montrealer Mouna Andraos was eager to show her good stuff.  And so were we. CITY :: Montréal. PARTIAL MEDIA COVERAGE :: La Presse HOUR MANDAT :: De retour à Montréal après quelques années à New York, Mouna Andraos était pressée de nous montrer son [...]

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Photo - La Presse

HELMER

October 25th, 2010 by Martine St-Victor

MANDATE :: Couture designer Helmer dedicated his February 2010 show at Montréal’s Fashion Week to Haïti, benefiting Handicap International. We helped him organize it, for the Love of Haïti. CITY :: Montréal. PARTIAL MEDIA COVERAGE :: National Post Le Soleil Soundbeat Magazine MANDAT :: En février 2010, le couturier Helmer dédiait son défilé de la [...]

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L'union Fait La Force Photo Francois Roy La Presse

L’ UNION FAIT LA FORCE ::: A CONCERT FOR HAÏTI L’ UNION FAIT LA FORCE ::: UN CONCERT POUR HAÏTI

October 25th, 2010 by Martine St-Victor

MANDATE :: In the wake of the earthquake in Haiti, our hearts were broken. We were part of a team of Montrealers who came together to produce a tribute concert for Haïti, benefiting various NGOs. The concert showcased some of the City’s best performers … and some of its most generous. We did the media [...]

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Nicole Sherzinger at La Mouche Portfolio

LA MOUCHE ::: NICOLE SCHERZINGER

October 19th, 2010 by Martine St-Victor

MANDATE :: Formula 1 Grand Prix weekend in Montréal is a Festival of parties and of celebrities. One of the City’s favourite clubs, La Mouche, held an event hosted by former Pussy Cat Doll, Nicole Scherzinger. We handled the media relations for the event. Wild. CITY :: Montréal PARTIAL PRESS COVERAGE :: 7 jours Montreal [...]

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Barlagne Photo Droit INC

THE BARLAGNESLES BARLAGNE

October 17th, 2010 by Martine St-Victor

MANDATE :: David Barlagne and his family left France for Canada with the promise of everything the Maple Leaf could offer. Rachel, the youngest daughter, has cerebral palsy which apparently, prevented the young family from staying in Canada. They fought furiously … and we joined the battle by alerting the media about this grave injustice. [...]

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Ogilvy 3 Photo Dominique Chartrand

OGILVY FOR UNITYOGILVY POUR UNITÉ

October 17th, 2010 by Martine St-Victor

MANDATE :: A team of Montrealer movers & shakers along with  luxury Montréal Department store Ogilvy teamed up to host a celebrity-filled fashion show to benefit Haïti, in the wake of the devastating earthquake. We did the event’s media & public relations , for the Love of Haïti. CITY :: Montréal. PARTIAL MEDIA COVERAGE :: [...]

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Cocktails & Obama Website Picture

COCKTAILS & OBAMA

October 17th, 2010 by Martine St-Victor

MANDATE :: Like the rest of the planet, we fell for then Senator Barack Obama. We believed in his message while not-so-secretly wishing he became Prime Minister of Canada. On election night, we hosted a viewing party at posh Opus Hotel for fellow Baracknistas. CITY :: Montréal . PARTIAL MEDIA COVERAGE :: Short film Montreal [...]

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WebTweet Portfolio

WEBCOM ::: WEBTWEET-MONTRÉAL

October 17th, 2010 by Martine St-Victor

MANDATE :: You tweet? Martine co-created Canada’s first ever Twitter Conference, inspired by friend Jeff Pulver’s 140-Conferences. We also did the media relations and Martine was a panelist on the “Twitter & Cultural Institutions” panel. CITY :: Montréal PARTIAL PRESS COVERAGE :: La Presse (Print) PatWhite.com VOIR (Print) MANDAT :: Vous tweetez? Nous aussi.  Martine [...]

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Souche Magazine portfolio

SOUCHE ::: MAGAZINE

October 17th, 2010 by Martine St-Victor

Martine pens an op-ed for the magazine. Topics are all pop-culture related.

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Jello Bar Portfolio

JELLO MARTINI LOUNGE

October 17th, 2010 by Martine St-Victor

MANDATE :: When this Montréal favourite reopened, we did the media & public relations for their opening night … while trying to stay away from their famous Martinis. CITY :: Montréal. PARTIAL MEDIA COVERAGE :: Tourism Montréal MANDAT :: Nous avons signé la campagne de relations publiques et relations de presse de la ré-ouveture de [...]

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HHFF Portfolio

CHARLIE AHEARN

October 17th, 2010 by Martine St-Victor

MANDATE :: As part of the film festival we co-created & co-produced (L’International du Cinéma Hip Hop de Montréal), we hosted the fantastic filmmaker and photographer Charlie Ahearn. Charlie, with his iconic documentary Wild Style, gave birth to Hip Hop Cinema. Respect. CITY :: Montréal PARTIAL PRESS COVERAGE :: Le Devoir MANDAT :: Dans le [...]

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AskMen Portfolio 2

ASKMEN.COM ::: WEBZINE

October 17th, 2010 by Martine St-Victor

MANDATE :: Martine pens celebrity interviews and restaurant chronicles for the popular website since the way to her heart is through her stomach. CITY :: The Web CHRONICLES :: L’Orignal Restaurant Vauvert Restaurant An interview with actor Mathieu Amalric An interview with Gene Simmons An interview with TV Cultural Reporter and Man Of Style, Herby [...]

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black-atlas-1

BLACK ATLAS ::: AMERICAN AIRLINES

October 17th, 2010 by Martine St-Victor

MANDATE :: Martine reports on some of her favourite travel spots during her travels for the airlines’ Black Atlas blog. CITY :: The Web READ HER :: Empire State Of Mind (New York) Bons Baisers de Paris (Paris) From Rio de Janeiro, With Love. Cap-Haitien, Haiti. MANDATS :: Martine signe des carnets de voyage pour [...]

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Science & Avenir Portfolio

SCIENCES & AVENIR ::: MAGAZINE

October 17th, 2010 by Martine St-Victor

MANDATE :: The prestigious Sciences & Avenir magazine released a special Québec edition. We did the media relations for its editor Dominique Leglu who travelled from Paris to promote the special issue. CITY :: Montréal PARTIAL PRESS COVERAGE :: Télé-Québec – Bazzo Radio-Canada – Charette MANDAT :: Le prestigieux magazine Sciences Et Avenir lançait son [...]

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DanyL_CAM_en_tournee300

CONSEIL DES ARTS DE MONTRÉAL ::: EN TOURNÉE

October 17th, 2010 by Martine St-Victor

MANDATE :: Martine created and was the artistic director for the Council’s first web ad campaign. Lights, camera, action! CITY :: The web. PARTIAL PRESS COVERAGE :: Infopresse (Print) 24-heures (Print) La Presse (Print) One of two animations of the ad. MANDAT :: Martine a signé cette première campagne-web du  Conseil. VILLE :: Le web. [...]

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Conseil des arts de Mtl Portfolio

CONSEIL DES ARTS DE MONTRÉAL ::: MONTREAL’S COUNCIL FOR THE ARTSCONSEIL DES ARTS DE MONTRÉAL

October 17th, 2010 by Martine St-Victor

MANDATE :: Martine was the Council’s Communication attachée for 2 years, handling its press relations and managing its digital identity. Art lives in Montréal. CITY :: Montréal. PARTIAL MEDIA COVERAGE :: La Presse 7 jours Radio-Canada MANDAT :: Martine a occupé  le poste de Chargée de communication et du développement de l’image numérique du Conseil, [...]

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Lunch Obama 2

LUNCH WITH THE PRESIDENT DÉJEUNER AVEC LE PRÉSIDENT

October 17th, 2010 by Martine St-Victor

MANDATE :: Following the election of Barack Obama, the next big step was his inauguration. Since we didn’t get an invitation to Washington for the event, we hosted a lunch to watch it live. CITY :: Montréal PARTIAL MEDIA COVERAGE :: 24-heures Montreal Gazette MANDAT :: Puisque nous n’avons pas été invités à l’investiture du [...]

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