Turning Hope Into a Generic Brand.
December 1st, 2008 by Martine St-Victor
Driving up trendy Montreal staple, St-Laurent Boulevard, I was stunned to the point of pulling over. I triple-blinked, in disbelief, at the sight of a giant sign that read “YES WE CAN” next to the picture of a aluminum can, in the window of a soon to be open bar. What?! Are these people for [...]
