POP CULTURED, THE BLOG: LIKE ANDY ROONEY, BUT WITH LIP GLOSS
La Presse :: Lance Armstrong
Following the much anticipated Oprah interview with fallen athlete and pop cultural figure Lance Armstrong, Martine is asked by newspaper La Presse, to comment on what Armstrong should do next, PR wise. La Presse’s business section. Suite à la fameuse entrevue de Lance Armstrong avec Oprah, La Presse a demandé à Martine ce que le [...]
Stéphanie Villedrouin :: Ministre du Tourisme/Tourism Minister, Haiti.
MANDATES :: Communication strategy. Media Relations. Minsiter Villedrouin is part of the newly formed Haitian Government. As Tourism Minister, her vision is helping the rebranding-of-Haiti movement. On her recent visit to Montreal, we planned her introduction to Canadian media. CITIES :: Montréal. PARTIAL MEDIA COVERAGE :: Journal Métro. The Montreal Gazette CBC (audio) Notable.ca Radio-Canada [...]
Fondation Kanpe :: Kanpe Kanaval Avec Arcade Fire
MANDATES :: Communication strategy. Public and Media Relations. The Kanpe Foundation is not your typical NGO. Co-founded by Arcade Fire’s Régine Chassagne and politician Dominique Anglade, it helps rebuild Haiti, village by village. In 2013, the Foundation held its first Kanaval: a swanky carnavalesque fundraising event, with Arcade Fire and with the tastes and colors [...]
Isabelle Racicot ::
MANDATES :: Brand Consulting. TV host. Radio host. Heiress to the OprahThrone. Isabelle is on your screens and in your ears. Perfectly bilingual, this ultimate Montrealer embodies sass and Art de Vivre. CITIES :: Wherever Oprah’s network is broadcasted. PARTIAL MEDIA COVERAGE :: The Montreal Gazette The Montreal Gazette Light A Spark Foundation Behind-the-scenes of [...]
Je Love Haiti
At the eve of the earthquake’s 3rd anniversary, Martine created the Je Love Haiti soirée to focus on what works in Haiti and not on what’s broken. The cocktail was a celebration of Haitian gastronomy thanks to Haiti-inspired hors-d’oeuvres and Barbancourt rum & Rebo coffee cake balls. Yes, you read that right. Note that in [...]
Montréal 4 Obama.
For a second time, Martine organized a pro-Obama election-night Soirée. In Journal Métro Montréal.TV [View the story "MTL4Obama Au Factory Bar & Resto." on Storify] Pour une seconde fois, Martine a organisé une soirée pro-Obama pour les élections américaines. Dans le Journal Métro Montréal.TV [View the story "MTL4Obama Au Factory Bar & Resto." on Storify]
Air Canada & Spafax
MANDATE :: Digital PR. Spafax is a custom marketing agency. Amongst its clients: British Airways, Mercedes-Benz and Air Canada. To celebrate the latter’s 75th anniversary, Spafax produced a spectacular edition of enRoute and a series of new web initiatives including a superb timeline. Milagro had the national mandate which it shared with Pennant Media Group [...]
Older And Trying To Be Wiser.
Having just celebrated a birthday, I can only confirm that though I wouldn’t want to be in my 20’s for all the money in the world, getting older isn’t all that it’s cracked up to be. Well for people like me anyway, it isn’t. People who have fun adding items to their “To-Do” lists while [...]
David’s Tea & Fondation Farha
Along with very good pals Isabelle Racicot & Rebecca Makonnen, Martine participated in a special tea party, hosted by David’s Tea for the Farha Foundation. This photo is from The Montreal Gazette Avec ses bonnes amies Isabelle Racicot et Rebecca Makonnen, Martine a participé à un tea party organisé par David’s Tea, pour la Fondation [...]
Productions i-Vision
MANDATE :: TV Production. With journalist and TV/radio host François Bugingo, Martine heads i-Vision: a TV productions company. Martine produces content for television. CITY :: On a TV screen near you. Current Production :: “Plus Loin Que Prévu” (April 2013), for Évasion network MANDATS :: Productions TV Avec le journaliste et animateur de télévision, François [...]
Of Art & Comedy
Martine wrote a piece on Just For Laughs‘ co-founder Andy Nulman and his impressive Art collection, for Urban Expressions magazine. Basquiat, anyone? Read here. Pour le magazine Urban Expressions, Martine a signé un article sur le co-fondateur de Just For Laughs, Andy Nulman et sur son impressionnante collection d’Art. Vous avez dit Basquiat? À lire [...]
Twitter & the Huff Post ::
The Huff Post put together a list of 25 Québécoises to follow and Martine is in it. And you know what? We’ll take it. In The Huffington Post, Québec Edition. Read here. Le Huffington Post a dressé une liste de 25 Québécoises à suivre sur Twitter, dont Martine. À lire ici.











